This Week's Must-Reads

March 20, 2025

Here’s what we covered in Sunday’s edition

Hello Innovator!

Last week, we discussed the commoditization/decommoditization loop. In doing so, we nodded to the death spiral, a situation in which a company attempts to rebound through cost cutting measures.

This week we’ll dive more deeply into the death spiral, how to recognize it, and how to escape it.

Here’s what you’ll find:

  • This Week’s Article: The Corporate Death Spiral

  • Share This: Recognizing the Corporate Death Spiral

  • Case Study: How IBM Escaped the Corporate Death Spiral

 

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Why you should read it ☝️

Startups and innovation-driven companies move fast. But without a clear vision and disciplined execution, they risk falling into an organizational death spiral—a cycle of reactive decision-making, loss of focus, and eventual collapse.

This article breaks down the warning signs that you may be entering the death spiral.

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