This Week's Must-Reads

February 6, 2025

Author

Danny Nathan
February 06, 2025 • Estimated Reading Time: 4 minutes

Here’s what we covered in Sunday’s edition…

Hello Innovator!

Disruption doesn’t just…happen. Ideas don’t spring forth with labels noting whether they are “sustaining” or “disruptive.” Disruption must be planned for and created.

In this edition, we share the Disruption Test, a simple 3-question sequence for determining the disruptive potential of your ideas.

Here’s what you’ll find:

  • This Week’s Article: The Disruption Test

  • Share This: The Disruption Test Sequence

  • Case Study: Square and their application of the Disruption Test

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What Is Disruptive Innovation Theory? 4 Key Concepts

Clayton Christensen's disruptive innovation theory describes the way a new entrant displaces incumbent businesses. Here are four key concepts to know.

online.hbs.edu/blog/post/4-keys-to-understanding-clayton-christensens-theory-of-disruptive-innovation

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