Must-Reads for Innovators

February 27, 2025

Here’s what we covered in Sunday’s edition

Hello Innovator!

When we think about disruption, often the first thing that comes to mind is unseating the incumbent competition. But what if we told you there’s another way? Instead of competing against the incumbents, compete against…nothing.

Here’s what you’ll find:

  • This Week’s Article: To Win, Compete Against Nothing

  • Share This: The Four Elements of Disruption Through Non-Consumers

  • Case Study: How Jumia Built Africa’s E-commerce Value Network from Scratch

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