This Week's Must-Reads

April 17, 2025

Here’s what we covered in Sunday’s edition

Hello Innovator!

“Everyone has a plan until they get punched in the face.”

Your strategy is your business plan. And planning is great. You can plan all day when you know what to expect. But when your well laid plans meet the real world, everything changes.

This week we’ll explore deliberate vs. emergent strategies as a means to innovation.

Here’s what you’ll find:

  • This Week’s Article: Strategy vs. Reality

  • Share This: When to utilize deliberate vs. emergent strategies.

  • Case Study: How Honda’s U.S. expansion pivoted from a deliberate approach to a market-led strategy.

 

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Why you should read it ☝️

This article offers a look at how Silicon Valley startups are injecting speed, iteration, and disruptive thinking into the historically rigid world of defense contracting. Companies like Skydio are challenging traditional military procurement by applying consumer-tech mindsets to AI-driven drones and battlefield systems.

It's a provocative case study in how emergent strategy and venture-backed urgency can upend slow-moving, high-stakes industries. It also raises deeper questions: when you innovate in a space where lives are on the line, how fast is too fast?

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